Marketing Director

Tuft+Paw

• Be ultimately accountable for revenue and cash, not TOFU metrics.
• Improve and iterate on our existing marketing programs and test/launch new ones. 
• Lead by example - build a marketing team and hire talented marketing badasses who are results-oriented, data-obsessed, brand enthusiasts who complement your skills.
• Collaborate and coordinate with outside agencies and freelancers to ensure they are delivering optimal results on their channels
• Collaborate with senior leaders across Tuft+Paw to make big things happen.
• Manage all aspects of all marketing programs including search, social, referral, email, SMS and offline media. This includes overseeing the budget, account lighting, and day-to-day optimization of these channels, including Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube, Google Adwords, Display (among others).
• Partner with founder to create a strategic vision for all types of marketing and ensure robust, integrated, and flawless execution of the mission and vision.
• Define, measure, and analyze critical KPI’s for the marketing acquisition team. Create dashboards to demonstrate progress against those KPI’s and communicate effectively the results and any actions associated with those results to key stakeholders throughout Tuft+Paw.
• Report Key Performance Indicators (KPIs) to the leadership team including detailed campaign performance. Identify and propose opportunities to optimize customer acquisition, referral, loyalty and affiliate programs.
• Analyze site metrics and sales information to identify opportunities to increase sales and site conversion.
• Work with Product and Customer Care teams to incorporate customer feedback and returns data and use this data to make long term improvements with the goal of increasing LTV.
• Work cross-functionally with development, design, data/analytics, and editorial to optimize ads, email capture, and landing pages. Identify and execute on opportunities to increase sales and site conversion.

• 5+ years in an early-stage growth senior marketing role, including at least 2 years in an e-commerce, direct-to-consumer role.
• Experience working across the full DTC marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix (including online and offline channels).
• Demonstrates strong thought leadership, decision making, and influencing skills.
• Proficient in Sheets with the ability to analyze data, generate reports and organize large pieces of data.
• Experience managing ad budgets upwards of 6 figures, in order to manage our external ads team
• Ability to work independently in an unstructured environment and do whatever it takes to get the job done!
• Deep knowledge of how to use digital & offline channels and tools to drive new customer acquisition, build a brand, customer base, and community-driven content
• Hands-on experience with SEO/SEM, Facebook & Instagram Ads, Google & Youtube Ads, Advertising, Customer Acquisition, Analytics and Reporting, Growth Hacking, CRO