Head of Marketing

Swing Left

Responsibilities

• Build Swing Left’s marketing strategy for 2021 and beyond: Analyze Swing Left’s audience, and work to date, identifying key marketing strengths to build on and challenges to mitigate. Work with the Executive Team to translate Swing Left’s impact goals into revenue, growth, engagement, and conversion goals across target audiences, and create a multi-channel strategy to execute on those goals.
• Refine Swing Left’s brand identity: Work with the Executive and Senior Leadership Team to identify opportunities to evolve our brand identity and redefine our brand pillars. Manage creative staff in identifying key brand entry points and ensure quality and consistency across user interactions with our brand.
• Define and develop our target audiences: Build on Swing Left’s existing persona work and user analytics to define target audiences. Create new user funnels, and refine existing ones, to drive conversions and build brand loyalty. Continuously monitor user growth, revenue, engagement, and conversion metrics across key channels, and test and iterate tactics.
• Create compelling, high-performing marketing campaigns to meet our objectives: Build campaigns to grow and engage our user base tied to key moments throughout the electoral cycle.
• Manage creative, communications, and digital departments: Align team behind your marketing strategy, defining and holding the team accountable to key performance. Coach and develop department leads. Foster a collaborative and fun working environment.

Requirements

• Experience running successful digital marketing teams and campaigns, particularly online fundraising programs
• Familiarity with CRM software (Klaviyo a plus), Google Analytics, social analytics, basic HTML, and SQL
• Experience with paid ads, SEM, and SEO
• Demonstrated success managing and leading staff
• Approaches work with an analytical, innovative, and growth mindset
• Passion for electing Democrats and building innovative, creative digital marketing programs and campaigns

Working at Swing Left

The Head of Marketing position is a full-time, remote position. The salary range for this position is 120-130k annually. In addition to health, dental, and retirement benefits, Swing Left’s benefits package includes a professional development fund, a remote work fund, and a technology stipend for all employees. We are happy to answer any questions you have about our benefits, parental leave policies and other, similar benefits in interviews.