Social Media Coordinator
Empowered Education
About you
You live and breathe social media strategy. You block time each day to stay up on trends and subscribe to several social media news publications. You appreciate the tactics of social media but can also see the bigger picture when it comes to business goals. You recognize there’s a difference between being active personally on social media and running accounts for companies and brands. You’re absolutely convinced organic social is critical for brand building. You have a marketing mind, are a creative thinker and appreciate the aesthetics of a well thought out IG grid.
You’re also curious about health and wellness, and are excited to find ways for a health and wellness education company to stand out on social media and to build an engaged community. You want to work for a mission driven company and aren’t afraid to pivot and adapt quickly.
Duties and Responsibilities
- Collaborate with brand/marketing manager/director to develop our social media strategy
- Efficiently implement our social media strategy by producing and publishing high-quality social media content based on brand pillar content (podcasts, blogs, events) that aligns with our editorial calendars to ensure consistent messaging across all channels.
- Define most important social media KPIs and regularly measure and report on the success of organic social media campaigns
- Community management to drive engagement, brand presence, and deliver a high level of customer care
- Stay up to date with the latest social media best practices and technologies
- Optimize social media work flows using marketing tools such as Later, Canva etc
- Work with copywriters and designers to ensure content is informative and appealing
- Monitor SEO and user engagement and suggest content optimizations
- Communicate with industry professionals and influencers via social media to create a strong network
- Coordinate and support livestream events on social with brand thought leaders
- Assist with crisis and negative news communications
Benefits
We are a 100% virtual company, we allow you to do your best work from the comfort of your own home. No commuting or travel!
- Paid Time Off & Paid Holidays
- Comprehensive Health Benefits
- 401(k)
- Full access to our programs
- Annual Access to a Health Coach
- Paid Family & Volunteer Time
Requirements
- 1-2 years of experience as a Social Media Specialist or similar role
- Experience using social media for building brand awareness and generating leads
- Storytelling and creating cohesive social campaigns
- Strong visual aesthetic
- Community management experience
- Trend awareness
- Excellent knowledge of various social channels (Facebook, Instagram, Twitter, LinkedIn)
- Experience determining and measuring social KPIs
- Basic understanding of SEO
- Experience with social analytics and building reports
- Excellent time management and able to work autonomously
- Highly organized
- Clear communicator, especially in a remote environment
- Foundational knowledge of marketing, especially in the online/digital space
- Strong attention to detail
- High aptitude for learning
Nice to Have Skills
- Graphic design experience
- Experience with CRM software like InfusionSoft and Salesforce
- Experience with Project Management tools like Asana and Slack
Benefits
We are a 100% virtual company, we allow you to do your best work from the comfort of your own home. No commuting or travel!
- Paid Time Off & Paid Holidays
- Comprehensive Health Benefits
- 401(k)
- Full access to our programs
- Annual Access to a Health Coach
- Paid Family & Volunteer Time